Keiichi Matsuda

Krems Festivalzentrale Festivalzentrale


Program text

In the Columbian city of Medellin, a bus, a street, a supermarket, and the passersby with wearables shape the I-perspective in an imaginary video game, which could be called “Buy Me!” The city’s virtual skin transforms into an augmented reality brimming with popups and ringtones. Hysterical communication and the panic about losing status points. “Reset your Identity” is prompted to the female data package behind the computer goggles. But the game is not over yet.



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